Writing “copy” means creating the text for an advertisement. This could be anything from your own post on an auction site for something you are selling, to a paragraph below a video for an expensive new product made by a team of professionals.

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Getting noticed by people you don’t know is a difficult thing to do, so copy writing and editing has become a very skilled and complex process. This is especially true for online advertising where advertising is very competitive.

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There are some AI copy editing tools that can help you write your own copy, and they are also fun to use even if you’re not selling anything.

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INTERACTIVE

• Try using an AI program to write an advert for a made up product from the list below. Or you can use your own idea. 

• Aim to make the advert 4-5 sentences long, and make sure to make it sound great.

 

A new wearable tech to be worn while exercising that monitors your mood, to help you stay in a better mood while on a workout.

 

A new range of clothing that responds to the temperature around the wearer, making sure they stay at a comfortable temperature.

 

A stylish phone holder for pets, to get an animal’s point of view of your world.

 

• Try coming up with a few sentences first…

• Then go to https://rytr.me/ and create an account.

• Choose the “Product Description” option under Use Case, then choose the tone you want for your description.

• Choose a product name, and write a simple description of your product, then click “Ryte for me”

• Try a few different tones, and edit the description, until you get copy you are happy with.

• Compare your copy with other people in the room to get an idea of the copy that is possible from this AI program.

If you have time, have a look at the other Use Cases on the Rytr site and try them out for yourself.